And then they had a minor breakthrough. The team discovered that a sofa seen in some of the images was only sold regionally, not nationally, and therefore had a more limited customer base.
Kennedy says she never set out to be a founder; the Good Inside business grew organically out of the positive response she received on Instagram from parents, and her sense that they needed her help. “Parenting is the hardest job in the world,” she says. “It’s the one we care the most about, and it’s the one we’re given the least education and support for.” Today’s parents are seeking to improve their skills at home the same way they might hone their management skills at work, she says: “Parenting,” she explains, “is the ultimate form of leadership.”
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